Data-Powered
Recruitment Strategy
for NFIB
Leveraging AI-powered intent data, programmatic advertising, and multi-channel funnels to identify, attract, and convert ideal NFIB Employees at unprecedented scale.
Who I Am &
How I Got Here
The Beginning — Age 17
When I was 17 years old I worked for a company that sold truck parts. They were frustrated by their advertising and ran into blocks. They allowed me to take charge of their advertising campaigns and within 14 months I increased the revenue by over 5x and generated over $1.4 million dollars on a $112,000 advertising spend.
Eliminating the Middle Men
This enabled me to get jobs with several agencies and that's where I found out truly how much profit is baked into these digital services as well as middle men. I made it my mission to figure out how to get rid of middle men and cost drivers by getting directly to the source or publisher of the content.
Mentorship & Silicon Valley
I was mentored by Devin Gleeson of Awestruck Media, one of the fastest growing agencies in the country. With him in my corner as well as some other connections from Silicon Valley I was able to get my own advertising seat allowing me to bid on TV ads like stocks and buy inventory in advance saving tremendous amounts.
The Data License
Another proceed I got from my mentorship and relationships with Silicon Valley was unprecedented high-powered data license. High intent powered data, meeting the exact need at the exact time is the most poignant way to extract market value. Combining this with reduced advertising costs can synergistically create the highest possible ROAS or ROI. This has been central to my philosophy and career in technical marketing. It wasn't easy to attain a tool with this type of leverage, it took coursework, building an AI to change normal language into SQL and many more favors and politicking until I could finally get my own.
How These Tools
Benefit NFIB
By combining AI-powered prospect identification with multi-channel engagement and automated retargeting, we can build a recruitment engine that continuously feeds qualified candidates into the NFIB membership pipeline.
AI Prospect Scoring
Leverage AI analysis on current successful NFIB members to build ideal candidate profiles. Score prospects based on income, gender, political affinity, online behavior, and hundreds more attributes.
Precision Targeting
Identify prospects who are most likely to succeed as NFIB employees by matching them against proven success patterns. Go beyond intent — proactively find and engage ideal candidates.
Top-of-Funnel Outreach
Pull identified prospects into a conversion funnel using social media, email, and text campaigns. Create awareness of the NFIB proposition with compelling ad creatives and powerful messaging.
Behavioral Retargeting
Track prospect behavior on custom landing pages — see where they spend time and how long they engage. Use this intelligence to segment and prioritize the most interested individuals.
High-Impact Messaging
People who demonstrate the most interest receive powerful postcards, handwritten letters or gifts thanks to Bravo Ads data.
AI-Powered Automation
The entire pipeline — from prospect identification to conversion — can be automated using AI. Build a self-sustaining recruitment platform that scales alongside your existing methods.
The Recruitment
Pipeline
Instead of just capturing people based on their intent, we go out and make them aware of the proposition. With good ad creatives and powerful messaging, you can build an army.
AI Analysis
Score & identify ideal candidates
Prospect Pool
280M+ enriched profiles
Top of Funnel
Social, email, text outreach
Retargeting
Track behavior on landing pages
High-Impact Ads
Handwritten letters, postcards, gifts
Conversion
New NFIB Employee
Full-Spectrum
Data Arsenal
Intent Data
Real-time behavioral signals from 280M+ profiles
Programmatic TV
Bid on TV ads like stocks, buy inventory in advance
SMS & Email
Direct outreach at scale with personalization
Direct Mail & Gifts
Physical touchpoints for high-value prospects
AI Scoring
Machine learning models trained on member success
Visitor Intelligence
Track and identify anonymous website visitors
Lookalike Audiences
Find prospects matching your best members
Attribution
Full-funnel ROI tracking across all channels
Let's Break It Down
Why text and email outreach will generate more legitimate recruitment interest than Indeed and similar job boards — at a fraction of the cost.
Indeed & Job Boards
Text & Email Outreach
The Qualifying Quiz Strategy
Here's where it gets powerful. We drive targeted prospects to custom landing pages with qualifying quizzes designed to identify high-performing salespeople based on their values, ambitions, and traits. When someone completes the quiz and scores well, they receive a message:
"Based on this quiz, we believe you are a great fit. We will be reaching out shortly."
This flips the script entirely. Instead of your recruiters sifting through hundreds of unqualified applicants, they're only engaging with people who have already demonstrated interest and passed a qualification threshold. Your advertising dollars go toward simple, effective messaging — not wasted impressions on people who will never convert.
Ready to Build
NFIB's Army?
This proposal outlines a comprehensive, data-driven recruitment platform that can work alongside your existing methods to dramatically expand NFIB's reach and membership. Let's discuss how to put these tools to work.